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50 has utilized everything around him to enhance himself and his career. He’s taken his misfortune and turned it into opportunity. Where most would have quit, he kept going. He’s exactly what we wanted to see, a guy from the streets whose background and story represent a big fat middle finger to the system. He used their system and b boy flipped b boy it around. He entered the game dissin every artist known b boy to man on “How to Rob” and he’s been taking on all comers ever since. Next, after being shot and subsequently dropped form Columbia records, he formulated an all out attack on the mixtape market and created a heavy buzz for himself and his G-Unit brethren. Next, he cleverly leveraged the Eminem/Interscope machine to reach a whole new audience. He then marketed his shooting and his drug dealing background to build a super-hero image.
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