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The winners are the two networks that have done the best job of attracting the 1561678414 18-to-49 age group, which, according to the press account, is deemed the most valuable by the advertising community. More than 30 years ago, the U.S. marketplace first woke up to the "young demographic." The obstreperous children 1561678414 of the baby boom, who seemed then to have discovered the secret of eternal youth, are now well into 1561678414 their own troubled and compromised midlife. Yet advertisers and the media -- as well as politicians and policymakers -- continue to be obsessed with youth and are seemingly oblivious to the needs and views of older Americans. As one aging advertising copywriter lamented in a New York Times Magazine special issue on this age boom, "to advertisers, youth is excitement and pizazz.
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